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Tami Bacon takes the public relations reins at New York Apple Association

As an Apple Marketing Order, the Fishers, NY-based New York Apple Association is a strong and leading voice for growers in the state. It manages a wide range of programs to support the industry, including promoting demand for NY-produced and packed apples and apple products, representing its members point of views to buyers, the public and state and federal legislative and regulatory entities, coordinating and performing agricultural and market research activities and cooperating with similar associations or agencies in any and all things that affect the mutual interests of the New York State apple industry.

The extremely active agency is always evolving and growing in its activities, and its staff of experienced and committed experts are evolving with it.

At the start of 2018, Tami Bacon, who joined NYAA in June 2017, was named public relations manager.

NYAA Chief Executive Officer, Cynthia Haskins, said Bacon brings many years of experience to her role.

35724108826 3243158c38 zTami Bacon“Tami worked for several years with Birds Eye Foods in corporate communications,” said Haskins. “We are thrilled with her diverse background. Her experience in the fruit and vegetable industry and in public relations is key as we promote New York apples to the trade and consumers.”

Bacon, she added, knows many New York growers and is familiar with many agriculture organizations.

“NYAA has several retail programs under development on everything from ad planning to tools retailers can use to appeal to consumers, from apple basics to on-trend promotions,” explained Bacon. “We are refreshing the tools we use to educate store-level personnel on proper apple handling techniques, building eye-catching displays and more. We also provide collateral on our varieties. And we help retailers tap into the latest trends, from snacking and small plate meal trends to apple-centric holiday celebrations.”

NYAA remains focused on pursuing new and more effective ways to link apple shippers and growers with foodservice institutions. Haskins said it continues to find fresh ways to utilize funds received from a U.S. Department of Agriculture Specialty Crop Block Grant to make those initiatives successful.

NYAS’ POS materials tout Locally Grown, and the association creates many custom promotions that let consumers know their apples are grown in the state.

“We have a strong you-pick following, and many consumers visit nearby growers who sell direct,” said Bacon. “Consumer engagement is important, and we look toward building our relationships them either face-to-face or virtually.”

Communities across the state also host apple festivals that demonstrate their pride in being a part of one of the largest apple producing states.

One of NYAS’ popular online tools is its handy locator. It helps consumers find farm markets, pick-your-own orchards, heirloom varieties, fresh New York state cider and New York City Greenmarkets.

Haskins pointed out that neighboring Canada remains NYAA’s bread-and-butter export market.

“This season we will be shipping to countries all over the world, including Central America, India, Israel, Thailand, Malaysia, even Dubai,” she explained.

“Those markets appreciate the variety and fruit quality that we grow here in New York State.”

NYAA is a member of the U.S. Export Council, which markets apple exports under the brand name “USA Apples” from New York, California, Michigan, Pennsylvania and Virginia. Several New York state exporters are very active in USAEC’s volunteer leadership.