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FLORAL

Floral Industry gathers for PMA's Fresh Connections: Floral Miami
More than 200 participants gathered July 12 at the Produce Marketing Association’s Fresh Connections: Floral Miami to forge connections and explore the changes taking place in the marketing, technology and retail sectors of the floral industry. {igallery id=4866|cid=367|pid=1|type=category|children=0|addlinks=0|tags=|limit=0} Read more
IFE draws a large crowd  for its last year in Chicago
The 2018 International Floriculture Expo June 25-27 at McCormick Place in Chicago drew more than 1,500 floral industry professionals for three days of education sessions, awards, networking events and a bustling trade show floor. After four years in Chicago, IFE announced its relocation to Miami next year for the 2019 event. {igallery id=1369|cid=366|pid=1|type=category|children=0|addlinks=0|tags=|limit=0}   Read more
A lesson from Willow...
On June 24, I was blessed with a new granddaughter and her name is Willow. This beautiful little soul has become the focal point of the family as she draws us all closer together and I believe she’s made us a more unified and intentional family. Plus, her name implies grace, flexibility and resilience — characteristics we could all use more of in our lives. In this edition, we feature articles on some “flexible” industry commodities — garden roses, sweet peas... Read more
Sweet peas offer ‘delicate  look and divine fragrance’
Since 1992, Dutch nursery Lathyrus.nl has specialized in growing sweet peas and it now claims to be the largest sweet pea grower in the world. It harvests about 3.5 million stems a year and during peak season — from April through June — around 120,000 stems are harvested each week. ‘The strength of this little flower is the powerful combination of a delicate look and a divine fragrance,’ said business manager Jarek Ewiak.“We have many different colors and in-between... Read more
CalFlowers supports AIFD as diamond partner at National Symposium
The annual American Institute of Floral Designers’ National Symposium is known for showcasing the floral artistry of its members. Entitled “Discover,” this year’s conference held in Washington, D.C., June 30-July 4 was no exception. This CalFlowers table exhibit at the AIFD 2018 National Symposium’s Partner’s Expo in Washington, D.C. June 30-July 4 was created by floral designer Derrick VasquezMore than 1,100 attendees, including floral designers, educators, and... Read more
Greenery garlands — versatile, multipurpose and dependably profitable
If you’d asked me 10 years ago about using greenery garlands for your events, I would have responded with something like, “Oh they are gorgeous aisle runners and create beautiful swagging for railings.” Which is a totally accurate statement and on point with the ways we saw garlands used back then. Fast forward to 2018 and my response would be closer to, “Garlands are a staple tool in today’s floral industry. They can stand alone or be a huge help mechanically in... Read more
Matsui family donates $500,000  to Natividad Foundation
Natividad Foundation in Salinas, CA, announced in a news release that it has received a $500,000 donation from the Matsui family to bring an Infusion Center to Natividad, a 172-bed hospital that provides health care services to residents and visitors throughout Monterey County, including the vulnerable. The gift is the largest single donation received from an individual or family donor in the foundation’s 30-year history. The donation provides funding for Natividad’s... Read more
Smithers-Oasis introduces first biodegradable floral foam
After years of development and in response to requests from florists and consumers, Smithers-Oasis is introducing Oasis Naturebase Bio Floral Foam, the world’s first floral foam that is biodegradable, according to a news release. Smithers-Oasis is introducing the world’s first biodegradable floral foam. Oasis Naturebase Bio Floral Foam is available in four shapes — Florette Petite and Grande, a 33-cm Solid Heart and a 41-cm Ring. “Our customers are at the heart... Read more
Garden roses aren’t just for weddings
You’ve seen them all over social media wherever wedding flowers are featured. Today, any trendy, upscale bridal bouquet isn’t complete without one or more garden roses. But these are not your grandmother’s garden roses. These are rose cultivars that have been either selected or bred specifically for cut flower use, resulting in superior performance in the vase. What they do have in common with the roses you might find in an old-fashioned garden is something customers... Read more
Farwest keynote speaker addresses immigration
Ali Noorani, executive director at the National Immigration Forum, will deliver the keynote address at the 2018 Farwest Show in Portland, OR, Aug. 22-24, according to a press release. Noorani’s speech, “Leading the Way: A New Approach to American Immigration,” opens the show on Aug. 22 and he will shed light on the connections of immigration to the economy and the political and cultural contexts of today’s immigration debate. Ali Noorani“This may be one of the... Read more
Learn strategies to market flowers to  four generations at SAF Palm Springs
Learn ideas and inspiration during “Age-Appropriate Allure: Fashion Your Flowers to Fit Four Generations,” the keynote presentation at SAF Palm Springs 2018, the Society of American Florists’ 134th Annual Convention, Sept. 12-15 at the Westin Mission Hills in Rancho Mirage, CA. Jackie Lacey and Renato Sogueco will present ‘Age-Appropriate Allure: Fashion Your Flowers to Fit Four Generations’ at SAF Palm Springs 2018.Jackie Lacey, Floriology’s director of education... Read more
Will Womack takes the helm at the FNGLA
The Florida Nursery, Growers and Landscape Association’s President-Elect Will Womack initially considered being a prosecutor before turning his sights on the nursery and landscaping industry, according to a news release. In 2002, he started Tampa Bay Landscaping and has since been active in the Tampa Bay Chapter of the FNGLA and the Hillsborough County Farm Bureau, serving in a variety of leadership roles. Will Womack installed as 67th president of FNGLA in June.Womack... Read more
According to a news release, a packed meeting room of top retailers gathered at the International Floriculture Expo on June 25 in Chicago to hear new data from the American Floral Endowment on the specifics of consumer purchasing, including:  • Demographic profile  • Monthly summary  • Product type purchased  • Preferred colors  • Kind of products purchased  • Occasions/reasons for purchase  • Recipients of purchase  •... Read more
There will be 115 Ecuadorian, Colombian and Dutch exhibitors at the first edition of Expo Flor Ecuador 2018, which will also inaugurate the new Metropolitan Convention Center of Quito Sept. 19-21, according to a news release. Expoflores, the organizer of the international flower trade fair, has made several strategic service alliances with hotels, restaurants and transportation providers so visitors will be able to enjoy a unique and unforgettable experience. “We... Read more
IFE wraps up in Chicago and moving to Miami next year
chicago — The 2018 International Floriculture Expo June 25-27 at McCormick Place, here, drew more than 1,500 floral industry professionals for three days of education sessions, awards, networking events and a bustling trade show floor. My first impression of the show floor was the large, open layout and the number of new exhibitors, including over 18 companies from Canada. However, some vendors mentioned that there seemed to be fewer large companies exhibiting... Read more
New leaders installed at AIFD National Symposium
Frank Feysa of Garden Gate in Aurora, OH, was installed as the president of the American Institute of Floral Designers during the organization’s 2018 National Symposium held in Washington, DC, June 30-July 4. He succeeds Kim Oldis of Details… it’s all about the flowers in LaConnor, WA, as the volunteer-leader of the organization, according to a news release. Frank FeysaInstalled as AIFD’s president-elect was Jackie Lacey of the Floriology Institute... Read more
Floral industry gathers for PMA’s Fresh Connections
Attendees from throughout the floral supply chain gathered June 7 in Anaheim, CA, for Produce Marketing Association’s Fresh Connections: Floral Anaheim event. Buyers and suppliers alike connected at receptions and learned how to identify trends, understand implications, and explore options for innovation to take advantage of said trends with Lisa Feierstein, trend strategist at TrendWatching in New York City.   {igallery id=6329|cid=352|pid=1|type=categ... Read more
On July 4th, America celebrates 242 years of independence with fireworks, picnics and parades. It’s a special holiday when the nation can revel in the incredible freedoms that it is blessed to enjoy. In this edition, we report on the growth of the Memorial Day Flowers Foundation that honors those who’ve paid the price for our freedom by placing 460,000 flowers on the graves of veterans across the country. This tribute is made possible through the efforts of all... Read more
Freesia — an unsung hero of the floral industry and grace defined
Freesia is one of the unsung heroes of the floral industry. And now that I’ve mentioned it to you, you will probably start to notice it everywhere. Have you ever heard of the Baader-Meinhof Phenomenon? According to HowStuffWorks.com the Baader-Meinhof Phenomenon —- otherwise known as frequency illusion or recency illusion -— occurs when the thing you’ve just noticed, experienced, or been told about, suddenly crops up constantly. It gives you the feeling that out... Read more
Airglades Airport, a municipal airport 55 miles east of Fort Myers and 100 miles northwest of Miami International Airport, is poised to become a multi-billion-dollar commercial hub for perishable cargo from South America, according to a news release. Backers say the airport’s location on a major trucking route places it in the ideal spot for players with industry knowledge. Flying fresh flowers into Airglades instead of Miami means truckers can start their drives... Read more