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Goodbye summer — it’s been grand
Hello, October! In the Upper Midwest, the trees are ablaze with spectacular fall colors and the taste of autumn is upon us with “pumpkin spice” seemingly everywhere I look. With cooler days, plenty of football games, the passing of the autumnal equinox, and the apple harvest in full swing, I guess it’s officially time to say a fond farewell to summer. Sigh. October also means it’s National Breast Cancer Awareness Month. Each year, many floral industry companies... Read more
Colorful California crocosmia and the scent of saffron
As the floral color palette follows the lead of maple and oak trees by transitioning to the warm tones of fall, one stunning bloom that needs to be on your radar is crocosmia. This bloom isn’t new to the cut flower world, but it has a relatively short season so you need to pay attention to appreciate this wonderful flower that manages to display yellow, red and orange all on the same stem. Originating in South Africa, crocosmia is a member of the iris family, Iridaceae,... Read more
Four reasons Fresh Summit is a hot ticket for floral
The floral community is gearing up to gather in the Sunshine State Oct. 18-20 at Produce Marketing Association’s Fresh Summit Convention & Expo. Why is this a must-attend event for mass-market floral buyers, sellers, breeders, service providers and the like? Here are my top-four reasons: 1. Seeing Green This year, floral is a destination location all our own. If you check out the Fresh Summit floor plan at, you can’t miss the green color coding... Read more
Wednesday, Oct. 17 12:30 p.m. - 4 p.m. Retail Produce Tour Thursday, Oct. 18 8 a.m. - 5 p.m. Fresh Ideas Showcase • Just 4 Kids Showcase: Innovative products and services geared toward children • On-The-Go Showcase: Products/services that make it easier for consumers to eat healthy while on the go or in the kitchen • Certified Organic Showcase: Innovative, certified organic products • Floral Showcase: Innovative floral products/services  8:45 a.m. -... Read more
SAF’s Annual Convention in Palm Springs a tremendous success
On Sept. 12-15, 457 floral industry members gathered in Rancho Mirage, CA, for the Society Of American Florists’ 134th Annual Convention. Held at the Westin Mission Hills Golf Resort & Spa, the convention hosted 107 first-time attendees. Presided over by SAF president Bill LaFever of the Bill Doran Co., the convention featured 51 educational sessions along with 74 expert speakers and panelists. FRONDUTOAttendees were also able to attend 20 networking... Read more
Silver Vase helps raise awareness and funding for breast cancer research
Each October, in honor of Breast Cancer Awareness Month, thousands of organizations around the world highlight the importance of education, research and fundraising to find the cure for this insidious disease. Many floral industry companies also create floral promotions — usually pink — in order to raise funds and support the important cause. Since 2013, Silver Vase Inc., an orchid and bromeliad grower in Homestead, FL, has partnered with the National Breast Cancer... Read more
Star Valley Flowers hosts record-breaking Field to Vase Dinner
Star Valley Flowers in Soldiers Grove, WI, drew a record-breaking 200 flower lovers on Sept. 8 to its Certified American Grown Field to Vase Dinner. But the event almost didn’t happen due to flooding, according to company owner John Zehrer. During the Certified American Grown Field to Vase Dinner on Sept. 8, guests enjoyed local food and drinks and Star Valley Flowers’ many floral products in fall-colored table arrangements, along with pussy willow arches, accented... Read more
Burton+BURTON & Beacon Technologies launch Weaving Hope
Georgia-based burton+BURTON, a balloon, gift and floral supply company, is partnering with NC-based Beacon Technologies Inc., a digital marketing agency for higher education, to “weave hope” for children in Rwanda, according to a news release. The new philanthropic partnership targets Rwandan children’s educational and nutritional needs. “Rwanda is bouncing back in a big way from enormous challenges in the last two decades,” said Mark Dirks, Beacon’s chief executive... Read more
The new breed of Limoniums by Ball SB
My mom loved flowers and she always had flower vases in her house. She was not a flower designer or a Garden Club member, but when I was a kid and I helped her arrange the flowers for our house, she would share with me her secret for a perfect flower vase — “First, fill the vase with Limoniums, then add whatever you want.” And today — although I am reaching my 60s — I still follow her advice. I fill the vase with Limoniums first and then I go crazy with the focal... Read more
Kasey Cronquist joins PMA’s Floral Council
Kasey Cronquist, chief executive officer and ambassador of the California Cut Flower Commission and administrator at Certified American Grown, has been selected to serve on the Produce Marketing Association’s 2018-19 Floral Council. His term on the council began in September, according to a news release. KACEY CRONQUIST“I am looking forward to serving on the PMA Floral Council,” Cronquist told The Produce News. “I look forward to working with fellow members on... Read more
First-ever American Grown Flowers Month Contest perks up slow flower sales
While flower production is abundant in July, for the average retailer, flower sales are not. But when Congress declared July American Grown Flowers Month, the door to promoting homegrown flowers flew open. With that in mind, Certified American Grown announced the American Grown Flowers Merchandising Contest, held throughout the month of July. The contest attracted 11 retailers representing over 1,200 retail locations. Participating stores reported an average sales... Read more
Practice ‘random acts of kindness’ with Petal It Forward
For the fourth year in a row, the Society of American Florists is leading the industry in the Petal It Forward campaign. During this “random acts of kindness” flower giveaway, people receive two free flower bouquets — one to keep and one to share — to demonstrate the Rutgers University research that shows flowers make people happy. SAF is urging floral professionals to conduct local events and make it a nationwide campaign, according to a news release. Support... Read more
Ball Horticultural Co. wins  Best in Show booth at FarWest
Ball Horticultural Co. captured the Ted Van Veen Best in Show booth award at the 2018 FarWest Show Aug. 22-24 in Portland. The company won for its vividly-colored booth packed with flowers and brightly lit displays, including a display of energy-saving LED grow lights, according to a news release. The Ball Horticultural Co. team with the Ted Van Veen Best in Show booth award at the 2018 FarWest Show in Portland.“The FarWest Show floor this year was full of exhibitors... Read more
New campaign addresses ‘plant blindness’ among U.S. youth
Plants are critical to the future of the planet, but absent from the minds of most American youth, resulting in a perilous workforce gap in the horticulture industry. A new national campaign, BLOOM!, has been launched to excite young people about the power of plants and to ensure horticulture thrives well into the future. BLOOM! is the first major initiative of Seed Your Future, a coalition of more than 150 partners — including horticulture companies, gardening... Read more
Two international trade fairs slated  for Nov. 7-9 in the Netherlands
The Royal FloraHolland Trade Fair will bring together the international floriculture industry Nov. 7-9 in Aalsmeer, the Netherlands. The three-day trade fair will feature growers of Royal FloraHolland, breeders and industry suppliers. Attendees at the Royal FloraHolland Trade Fair will see the latest product developments and innovations being offered by 650 growers and 50 prominent breeders and these novelties always attract significant attention. For more information,... Read more
ASCFG Research Foundation establishes Josie Crowson Conference Scholarship
To honor the memory of Josie Crowson, a longtime friend and passionate supporter of the Association of Specialty Cut Flower Growers, the ASCFG Research Foundation is establishing a fund for educational scholarships awarded to first-time ASCFG meeting registrants, beginning in 2019. Josie CrowsonJosie was known as one of the ASCFG’s most generous members, sharing her experiences with other growers, and contributing greatly to the organization’s recent growth and... Read more
Floralife launching ‘Flower Food for Thought’ packet designs
Floralife, a division of Smithers-Oasis Co., is launching “Flower Food for Thought” packaging designs for its flower food packets, according to a news release. The new program was developed to educate and engage consumers in their floral purchases and provide good care and handling tips, as well as fun facts about flowers. Created with nontechnical messaging to encourage consumers to use their flower food packets, the program includes 60 different designs in three... Read more
At its annual Floral Show, Texas-based grocery retailer H-E-B awarded the Vendor of the Year Award for 2018 to Ohio greenhouse Green Circle Growers after working closely together on multiple sales and marketing projects in the past fiscal year, according to a news release. This is the second Vendor of the Year Award for Green Circle Growers, having won in 2013 as well. The H-E-B Vendor of the Year is awarded based on the following criteria: innovation, dedication... Read more
Are your bags packed and ready to go?
As football season begins and the kids head back to school, members of the floral industry will hit the road to visit a multitude of conventions, trade shows and conferences around the world. Do you think when John Denver wrote the song “Leaving on a Jet Plane” in 1966, he might have been referring to flying to all of the floral industry events that seem to fill September and October? In this edition, Molly Mullins previews the WF&FSA Floral Distribution Conference;... Read more
WF&FSA implementing changes at 2018 Floral Distribution Conference
The Wholesale Florist and Florist Supplier Association hosts its Floral Distribution Conference each October in Miami, which brings together more than 900 floral industry professionals for three days of exhibits, education and networking. This year, WF&FSA is implementing some changes to its annual event, in order to provide a better experience for its supplier and wholesale members. WF&FSA wants to protect the suppliers who purchase Table Tops and ensure... Read more