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FLORAL

Supermarket floral comes to life at PMA Fresh Summit
NEW ORLEANS — The Ernest N. Morial Convention Center, here, was swarming with over 19,500 members of the produce and floral industries Oct. 19-21 at the Produce Marketing Association’s Fresh Summit. The three-day event was filled with hundreds of brightly colored booths and people dressed in costumes reminiscent of Mardi Gras competing for the attention of buyers and other industry professionals. {igallery id=9648|cid=295|pid=1|type=category|childr... Read more
Nearly 6,000 green industry professionals visited the 2017 Farwest Show on Aug. 23-25 in Portland, OR, for the chance to “Be Far From Ordinary,” according to a news release. “It’s great when people in the industry can converge, share their knowledge, make new connections, and renew the relationships they’ve established previously,” show director Allan Niemi said in the release. “The green industry is made of strong fabric... Read more
The American Floral Endowment launched a new video contest encouraging people to showcase their love of flowers, with a grand prize of $4,000, according to a news release. Funded by the Floral Marketing Research Fund and sponsored by Asocolflores, the 2017 #FlowerLoveVideoContest aims to inspire creative videos from anyone and everyone who loves flowers and promotes the use and giving of fresh flowers. “The #FlowerLoveVideoContest is a great initiative for... Read more
The 2018 Mid-Atlantic Nursery Trade Show is returning to Baltimore, MD, Jan. 10-12 for its annual event and registration is now open, according to a news release. The green industry marketplace will once again bring together close to 1,000 vendors from across the country and around the world, making it one of the larger U.S. trade shows serving the horticulture industry. “We are thrilled to be returning to the Baltimore Convention Center for the 48th annual... Read more
The American Floral Endowment and the Society of American Florists announced the release of the Floral Purchase Tracking Study in a news release. Formerly called the Consumer Tracking Study, the last study of this kind was conducted in 2005, the last of an annual study that started in 1992. AFE and SAF partnered together to provide a study that is full of data regarding the purchases of flower-buying consumers. The study reveals details such as types of flowers... Read more
The American Floral Endowment chairman Dwight Larimer, president at Design Master color tool in Denver, announced the appointments of new officers and committee chairmen in a news release. Jim Daly, vice president at Floralife/Smithers-Oasis in Walterboro, SC, has been named chairman-elect and Laura Shinall, president at Syndicate Sales, Inc. in Kokomo, IN, was appointed treasurer/secretary-elect. Both will assume their new positions next September during the 2018... Read more
Jeroen D. Logtenberg, key account manager USA, Colombia and Ecuador at Koen Pack USA in Miami, has been selected by the chairs of the Produce Marketing Association Floral Council to join them as a volunteer leader, according to a news release. “I’m very excited to be selected to sere on the PMA Floral Council,” said Logtenberg in the release. “I have tremendous respect for the role of the PMA in our industry, and the value it creates for... Read more
The Delaware Valley Floral Group acquired certain assets of Nathan James Wholesale on Oct. 2, according to a news release. Located in Newark Valley, NY, Nathan James Wholesale is a nine-year-old company, which has been serving florists in the Central Finger Lakes and Southern Tier regions of New York. The business will be consolidated into DVFlora, a division of DVFG. “NJW has a history of excellent quality and service with the floral customers they serve,”... Read more
SAF’s 1-Day Profit Blast showcases industry professionals and education in Boston
What do you get when you combine a region’s top florists, industry suppliers, and education professionals in a ballroom in Massachusetts? You get the Society of American Florists’ 1-Day Profit Blast Boston. The SAF 1-Day Profit Blast Boston on Sept. 23 was a first-class showcasing of industry professionals and education.The event, sponsored by Jacobson Floral Supply in Boston, took place on Sept. 23 and was truly a first-class showcasing of industry... Read more
The Colombian Association of Flower Exporters introduced its brand “Flowers of Colombia,” which will be used to identify Colombian flowers abroad. The new brand was unveiled at Proflora 2017 in Bogotá, according to a news release. “With Flowers of Colombia we aim to create new opportunities for flower consumption,” said Augusto Solano, president at Asocolflores. “We already have an established leadership in holidays like... Read more
Petal It Forward events lift spirits nationwide
On Oct. 11, more than 273 florists across all 50 states participated in the Society of American Florists’ Petal It Forward campaign, putting smiles on a lot of faces and lifting the spirits of people nationwide. Surprised recipients were given two free, fresh flower bouquets — one to keep and one to “petal it forward” to another person. SAF has released data that shows the emotional benefits of both giving and receiving flowers. Sakata... Read more
Trees for Troops weekend slated for Dec. 1-3
The Trees for Troops weekend will take place Dec. 1-3 and you can help support this program by visiting one of the participating farms, retail lots or garden centers across the country, according to a news release. Each of these locations will have a FedEx trailer parked at their farm/lot so you can purchase a tree and then place it on the truck to be donated and delivered to a military family at participating bases the following week. Consumers are encouraged... Read more
Wreaths Across America is delivering ‘truckloads of respect’
Each holiday season, Wreaths Across America honors our nation’s fallen heroes by placing Remembrance Wreaths on veterans’ graves all over the country. WAA’s “Honor Fleet” of over 300 volunteer drivers and trucks deliver wreaths across the United States, with 172 trucking companies delivering 359-plus loads of wreaths in 2016. “In 1992, Morrill Worcester [owner at Worcester Wreath Co. in Harrington, ME] had a surplus of 5,000... Read more
CosMic Plants’ orchid decorates meeting between Prince Harry and FLOTUS
Great Britain’s Prince Harry met with U.S. First Lady Melania Trump during the Invictus Games, which were held in Toronto, Sept. 23-30, and for CosMic Plants in Beamsville, Ontario, Canada, the meeting was a very special one, according to a news release. “We were honored to see our orchid as floral décor at the meeting,” said Mike van Steekelenburg, co-owner at CosMic Plants. “The elegant white infinity orchid is a perfect fit.” Steekenlenburg... Read more
White House Christmas Tree chosen in Wisconsin
A tree from Wisconsin will be the official White House Christmas tree this holiday season, according to a news release. The National Christmas Tree Association hosts a contest each year that includes tree farmers from all over the United States and the winner of the competition gets to present the Christmas tree at the White House. The 2017 Grand Champion is Jim, Diane and David Chapman, owners at Silent Night Evergreens in Endeavor, WI. A Balsam fir Christmas... Read more
Is lavender a natural pesticide source?
A University of British Columbia researcher is exploring lavender’s ability to create natural pesticides, according to a news release. Soheil Mahmoud, an associate professor of biology at UBC’s Okanagan campus, conducts research on organic compounds found in plants — specifically, lavender. While lavender is known for its strong scent, and the plant’s oils are said to have a healing or soothing benefit, Mahmoud said lavender has much more... Read more
Leatherleaf fern — king of the Florida cut foliage industry
In the last year, hurricanes Matthew and Irma re-shaped the Florida cut foliage industry and forever changed the landscape of fern production. But from its humble beginnings in 1904 — thanks to Peter Pierson and a gift of plumosus seeds from Italy — to its current hurricane damage challenges, Florida fern production has grown to become an integral part of the floral industry worldwide. The plumosus industry experienced steady growth in Florida for four... Read more
Charmelia wins top awards at Proflora 2017
The Charmelia flower variety was the recipient of two awards at Proflora 2017 in Bogotá, Colombia, according to a news release. Charmelia, meaning “charming beauty,” won first place for Best in Category and the highest award, the Grand Champion, surpassing all of the other flowers in the competition. The Charmelia variety, meaning ‘charming beauty,’ was the recipient of two top awards at Proflora 2017 in Bogotá, Colombia.Flower... Read more
Proflora 2017 proves to be an important show for the global floral industry
Proflora 2017 was held Oct. 4-6 in Bogotá, Colombia, once again proving to be one of the more important shows for the global floral industry. A total of 1,041 international flower buyers attended the show and were greeted by an exhibition area that had grown significantly since the 2015 edition. Front and center in most conversations was the difficult logistics situation that the industry is facing. Since before Hurricane Irma, there has been a deficit of... Read more
Ethylene — silent but deadly
Attention football fans — what’s a fast way to ripen rock-hard avocados in time for game day guacamole? Place avocados with several apples together in a bag at ambient temperature. It takes a day or two, but apples speed up the ripening rate of avocados. Why? Ethylene gas, naturally released by the apples, kick-starts ripening speed. Ethylene acts as the ripening hormone for fruits and vegetables, but it is a killer for lots of flowers and ornamental... Read more