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IFE offering discount to Produce News readers

The International Floriculture Expo in Chicago June 25-27 will bring together over 1,500 floral professionals from every segment of the supply chain and more than 225 vendors from across the globe.

And now is your chance to receive $50 off any IFE registration package just by using our exclusive promo code — MARKETING.

When you attend IFE at McCormick Place you’ll be able to network with your peers; experience the latest trends in floral; check out the most innovative new products during the Innovation Battlefield Competition hosted by “the flower expert” J Schwanke; listen to the Suppliers Roundtable Forum discussion on pressing issues such as transportation and labor; partake in six educational sessions and more.

“Our education program this year is incredible, particularly our focus on technology,” Lora Burns, marketing & conference manager for IFE told The Produce News. “The technology session alone will focus on the following:

3D product design technology.

Livetime virtual reality farm-to-consumer lookbook technology.

Floral pickup lockers.

Driverless floral delivery vehicles.

Blockchain basics.

“Our HR program is another must-attend,” added Burns. “In addition to insight from Dione Baird, floral sales manager at Albertsons southern division in Dallas/Fort Worth, and Cheryl Bruno, senior category manager/floral at Schnuck Markets in St. Louis, MO, we are bringing in a highly regarded expert consultant from outside the industry.”

And of course there is also the ever-popular Iron Designer Competition, Merchandising Award of Excellence, Flower Naming Ceremony, Toast to the Industry Reception and the Floral Flash Speed Networking. So head to Chicago and expand your floral horizons. And don’t forget to use your $50 discount promo code when you register.

For more information, go to