NYAA announces changes to marketing and communications staff
New York Apple Association Inc. President and Chief Executive Officer Cynthia Haskins will direct the association’s activities to market and promote the 2017 New York state apple crop, and has assembled an experienced staff team of both new and familiar faces to assist her. “I am very excited to have our ‘Team 2017’ in place and ready to make the case to retailers, foodservice and consumers alike that New York state is their Big Apple,”... Read more
McGuigan named HAB's director of industry affairs
The Hass Avocado Board has named John B. McGuigan as the new director of industry affairs for the organization. McGuigan has worked with multiple commodities and in various-sized organizations over 30 years, with both domestic and international responsibilities. “Fresh avocado consumption has catapulted in the last decade, and it’s exciting to join an organization whose goals are not only strategic but purpose driven,” McGuigan said in a press... Read more
Keenan Farms names new vice president of sales
Keenan Farms Inc. has welcomed Paul Huckabay as its new vice president of sales. In his role, Huckabay will work to expand domestic and export sales of Keenan pistachios. Huckabay comes to the pistachio industry after serving more than 33 years in fresh produce. Most recently, he worked as a sales manager for Duda Farm Fresh Foods Inc. “I look forward to the years of produce experience Paul will bring to the team,” Robert Keenan, president of Keenan... Read more
Chef RJ Harvey has joined Potatoes USA as global foodservice marketing manager, where he will develop and manage the domestic and international marketing programs to increase the demand for U.S. potatoes and potato products with in the fast-growing $845 billion foodservice sector. Harvey is a certified executive chef as well as a registered dietitian/nutritionist who loves to integrate delicious, beautifully presented food that is healthful for the mind, body and... Read more
Lipman's Weisinger appointed to governing board of South Florida Water Management District
Florida Gov. Rick Scott recently appointed Jaime Weisinger of Lipman Family Farms to the governing board of the South Florida Water Management District. Weisinger will represent district seven — which includes Collier, Lee, Charlotte, Hendry, Highlands, Glades, Okeechobee, Orange, Osceola and Polk counties — with a focus on the southwest Florida area. Weisinger, director of community and government relations for Lipman, will serve a four-year term on... Read more
Guillermo Martinez joins Wilson Produce
Guillermo (Willy) Martinez will join Wilson Produce as the company’s general manager, effective Aug. 21. Martinez will report to Chief Executive Officers Chris and Alicia Martin. “We are thrilled to have Willy join our team,” Alicia Martin said in a press release. "We were looking for someone energetic and enthusiastic with a vision that aligned with ours, and we found that in Willy.” “I think he will help us get to the next level... Read more
Dan Davis joins Oneonta as organic category manager
With organic apple production increasing both domestically and with New Zealand partners, Oneonta Starr Ranch Growers in Wenatchee, WA, has expanded its program and hired Dan Davis to manage its organic supply base. Davis, who brings nearly 20 years of experience in organic fruit production to the position, will be responsible for strategy and management of the supply base on all Oneonta organic programs to ensure the right grower base, the right varieties and... Read more
Rena Montedoro named director of marketing at Crunch Time Apple Growers
Crunch Time Apple Growers is pleased to announce it has named Rena Montedoro as the organization’s director of marketing. In this position, Montedoro will work to elevate the regional and national profile of Crunch Time Apple Growers SnapDragon and RubyFrost brands playing a critical role in the organization’s growth and development. Montedoro will oversee company sales, implement strategic marketing campaigns, expand the organization’s customer... Read more
Gold Coast Packing hires new vice president
Gold Coast Packing Inc. has hired Kevin Fix as its new vice president of sales and marketing. Fix brings more than a decade of produce experience selling to retail, wholesale, and foodservice companies. Prior to joining Gold Coast Packing, Fix was vice president of sales for Bolthouse Farms, a leading grower-marketer of carrots and processor-marketer of dressings and beverages.  “We are thrilled to have Kevin join Gold Coast. His knowledge and experience... Read more
C.H. Robinson’s Stenderup in rarified air with Mt. Everest climb
Seven years ago when John Stenderup ascended the Grand Tetons in Wyoming, marking the first major climb in his new hobby, the concept of scaling Mount Everest made it to his personal bucket list. “I thought maybe 10 or 15 years down the road, I’d attempt it,” said the 31-year-old manager of the Western Growers Transportation Program for C.H. Robinson.  John Stenderup using a ladder to traverse a tricky spot during his ascent of Mt. Everest. But... Read more
Ian McLeod has resigned as president and chief executive officer of Southeastern Grocers. The company announced that Anthony Hucker, the company's chief operating officer, will assume the responsibilities of president and CEO on an interim basis. The company has initiated a search for McLeod's successor. Hucker will assume his interim responsibilities effective July 1, and McLeod will remain in his current role through June 30 to assist with the transition. "We... Read more
Sunripe Certified Brands hires Paul Hoker as CFO
Sunripe Certified Brands has hired fresh produce veteran Paul Hoker as its new chief financial officer. The company said Hoker’s vast experience in the tomato business and commitment to Sunripe Certified Brands’ values makes him the perfect addition to the team. Hoker’s passion for fresh produce began as a child, and after earning his CPA and master’s degree in accounting information systems and working for a big accounting firm, he was... Read more
Howard Marguleas: A true visionary
Visionary, Webster tells us, has to do with looking into the future with wisdom. It’s not enough to just plan for a time down the road, but you have to be right to be a true visionary. Synonyms include being creative, imaginative and innovative. It is those kinds of words and many like them that a handful of industry colleagues used to describe Howard Marguleas, the principal founder of Sun World International in 1975 and a true pioneer in the sales and marketing... Read more
Matt Brigotti joins IPC as foodservice promotions director
Matt Brigotti has joined the Idaho Potato Commission foodservice marketing team as foodservice promotions director for the Northeast and Midwest, based in Richfield, OH. Brigotti will work closely with Tod Schmidt, the current regional foodservice promotions director and 16-year veteran who will be retiring in October, and two other IPC foodservice promotion directors to transition to the IPC team. Matt Brigotti In his territory, Brigotti will lead marketing outreach... Read more
Ruth Campos-Martinez joins Curry & Co. as executive director of sales
Curry & Co. announced the hiring of Ruth Campos-Martinez to its sales and marketing team. Campos-Martinez is based out of the company's Los Angeles office. In her new role as executive director of sales, Campos-Martinez will help manage and develop key growth sales and procurement strategies primarily for Curry & Co.'s conventional and organic berry sales, as well as play a key role in the development of grape, cherry and apple exports. She brings a decade... Read more
Susan Waters retiring from Vidalia Onion Committee
The Vidalia Onion Committee announced that Executive Director Susan Waters is retiring from the organization that oversees marketing, promotion and research for the popular sweet onion grown in the mild climate and unique soil conditions surrounding this south Georgia community. She had served as VOC executive director since 2013. Bob Stafford, the director of the Vidalia Onion Business Council, has been named interim executive director while the VOC launches a... Read more
Duane Hood has joined Peak of the Market as the company's Calgary distribution center manager. The company also hired Bethany Alards as quality control manager. Hood comes to Peak of the Market with more than 25 years of warehouse, logistics and distribution management experience. Her career includes leading teams of four to 60 staff at warehouses, including Eleven Points Logistics (Target), Ultralite Doors and Coca-Cola. Peak of the Market said that Hood has... Read more
Conor Leach jump-starts a future produce career with Oakes Farms
Nearly three years ago, at age 21, Conor Leach, now a Midwest sales specialist for Immokalee, FL-based Oakes Farms, was having drinks with some friends in St. Louis, MO. That’s when a friend of his older brother, a produce professional with a highly successful career, suggested that he apply for a job with his own employer, Tom Lange Missouri, also located in St. Louis. “My brother’s friend said he felt I would be a good fit with the industry,”... Read more
Columbine Vineyards adds to sales team
Columbine Vineyards, a family grape grower, recently recruited Erasmo Marin, Michael Hatcher and Oliver Sill as sales representatives and Alexandra Cody as sales support. With Columbine Vineyards’ growing portfolios of both domestic and export accounts, Marin, Hatcher, Sill and Cody join a talented and tenured team to continue a tradition of excellence and innovation.Erasmo Marin, Alexandra Cody, Michael Hatcher and Oliver Sill. Marin comes with more than... Read more
Tanimura & Antle adds marketing and business development pro
Tanimura & Antle, a leading grower-shipper based in Salinas, CA, has hired Jessica Harris as senior manager of trade marketing and business development. Harris comes to this new role from her position as senior manager of customer marketing at Earthbound Farm, where she worked since 2007. In this new role, Harris will focus on expanding relationships with customers through the development of targeted strategic customer marketing partnerships, bringing her... Read more