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FullTilt Marketing hires Jodi Hogerton as marketing manager

FullTilt Marketing has hired Jodi Hogerton as marketing manager, focusing on content creation and driving brand engagement for FullTilt Marketing’s client portfolio.Jodi-Hogerton

“I’ve always been passionate about food, and this position provides the perfect intersection of my talents, passions, and training,” Hogerton said. “I see so much opportunity in sharing food stories and building meaningful connections between consumers, the food we eat, and the people who produce it. FullTilt is helping shape the story of the fresh produce industry, and it’s exciting to be part of that.”

Hogerton joins the FullTilt team with seven years of experience working in marketing and communications. For the past five years, Hogerton worked as marketing director for Omnigo Software. There, she helped increase revenue through lead generation and customer engagement while building a wider audience for the niche software supplier through branding and storytelling. While at Omnigo, Hogerton led a successful rebranding effort following an acquisition and subsequent merger.

“I’m looking forward to applying my communication skills and experience with branding and engagement in the fresh produce industry. Technology is playing an increasing role in food production, marketing and retail, and I’m excited to bring my knowledge from the software industry into this field,” she said.

In addition to her experience in the software industry, Hogerton has extensive experience working with tech startups as well as non-profits in a marketing consultant capacity. Before working at Omnigo, Hogerton served as director of communications for Ganga Ghar, a Nepal-based non-profit dedicated to breaking cycles of poverty through education. She still serves on the board for Ganga Ghar.

“Jodi is a welcome addition to our growing team and it’s exciting to add someone with her depth and breadth of experience in marketing — but most importantly technology," said Melinda Goodman, managing partner of FullTilt Marketing. "It cannot be overstated how important technology and an innovative entrepreneurial mindset are for the future of the food business. We’re excited to see how Jodi can help our clients find new pathways to consumer connection.”

Hogerton is a graduate of University of Wisconsin-Milwaukee, where she received a master's degree in foreign language and literature. An avid reader, writer and traveler, Hogerton finds that her background in multi-cultural communication has been an asset in her marketing career, and looks forward to putting her skills to work on behalf of FullTilt Marketing and their portfolio of clients.