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NWPB's retail display contest offers biggest prize yet

The National Watermelon Promotion Board has invited all retail chains, independent retailers and commissaries with watermelons of U.S. origin to submit entries to its retail display contest. The annual contest was originally established to honor National Watermelon Month in July and is now in its ninth year. It is used by NWPB to encourage retailers to create displays that showcase the many benefits of watermelon, including health, value and versatility.

New this year, more than $10,000 in cash and prizes will be awarded to top entrants, including “Classic” and “Star Spangled” watermelon categories. Winners in both categories will receive $1,500, $800 for second place winners, $600 for third place winners and $400 for both fourth place winners, respectively. Eight honorable mentions in each category will win $200 each.

Displays should promote watermelon of any kind, including whole, fresh-cut watermelon, mini watermelon, yellow and red or any mix thereof. Judges will consider a display’s overall appearance, creativity, shop-ability and use of point-of-sale materials such as recipe cards and/or selection and storage tips. To assist in the contest, NWPB provides free resources to retailers with a display contest kit, including point-of-sale materials like brochures, posters, balloons, recipe cards and stickers. Additional cutting and usage ideas and tips on how to create effective watermelon displays are also provided.

Retailers can submit their displays now throughout the summer months of July and August. To request a display contest kit, visit http://www.watermelon.org/Retailers/Retail-Display-Contest-Kit.

To enter a display, retailers can submit their entry via an online contest form at http://www.watermelon.org/Retailers/Retail-Display-Contest (recommended) or mail entry from and photos beginning July 10. All entries must be submitted/postmarked by midnight EST on Sept. 8. For more information, including official contest rules and last year’s winning displays, visit http://www.watermelon.org/Retailers/Retail-Contest or contact Juliemar Rosado at jrosado@watermelon.org.