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Wonderful Citrus president to keynote United FreshTEC conference

Wonderful Citrus President David Krause will put the spotlight on innovation as keynote speaker at this year’s United FreshTEC Conference, Monday, June 25 at McCormick Place in Chicago where hundreds of produce and fresh foods operations executives will gather to discover opportunities to advance their businesses through technology.dav

Krause has been with Wonderful Citrus for 19 years, 17 of those as its president where he oversees the largest integrated grower, packer and shipper of fresh citrus in the world. Wonderful Citrus owns and farms over 58,000 acres in various locations throughout California, Texas and Mexico.

A third-generation farmer, Krause has been active in the citrus industry most of his adult life. He served as a director of Sunkist Growers Inc. from 1996 to 2006, serving as its chairman in 2005 and 2006. He served on the United Fresh Produce Association’s board of directors and was its chairman in 2012. He is a trustee of Valley Children’s Hospital and the immediate past chairman. Being a believer in the ag industry and the need for future leadership, he was a past director of the California Agricultural Leadership Foundation and in 2011 was recognized as an honorary fellow. 

The United FreshTEC Conference will take place from noon to 5 p.m. on Monday, June 25 where hundreds of attendees will experience education sessions on automation and mechanization, big data, packaging innovation and more.

Attendees will break from presentations to explore the United FreshTEC University Showcase where top universities from across the country will share innovative projects in ag technology. The conference will conclude with the presentation of the United FreshTEC Achievement Award which honors an individual who has made significant technical contributions to the fresh produce industry.

Registration for the United FreshTEC Expo & Conference is now open. Attendees also will have access to all co-located shows including the United FreshMKT Expo, Global Cold Chain Expo, the International Floriculture Expo and the new SmartFood Expo. United FreshTEC attendees will be able to catch up with friends and peers during the official 2018 Opening Party kick-off event at Chicago’s Field Museum, following this year’s Post-Conference Happy Hour. For maximum value and access to all United Fresh events, attendees should choose the All Access Package. Early bird rates are available through May 15, 2018.

For full details on the United FreshTEC Expo & Conference and to register, visit For questions about United FreshTEC, and to inquire about participating in any of the enhanced destinations and opportunities available this year, contact Allison Nepveux at or 202/303-3411.